Leaders - you need to raise your game on social media Viewpoint careers advice blog

Leaders - you need to raise your game on social media You only have to spend a few short minutes scrolling through your LinkedIn  newsfeed  to come across a blog or social media update posted by a high-profile  business leader. When you do, have you ever found yourself questioning “How do they find the time? Should I be doing the same thing?” As a business leader, every hour of your working day is critical. So, spending fifteen minutes updating your LinkedIn profile, or even scheduling a few tweets, understandably, and almost inevitably slips down the priority list. Being honest, there is also a fear factor at play here. Many business leaders like to feel the security of authority, either hierarchical or crafted from experience, and the majority of their daily interactions reinforce that preference. Pushing the boat out into the digital ocean is different because most leaders are not digital natives. They feel that more junior people are more comfortable and confident navigating these waters and they can feel nervous about making mistakes and losing credibility. However, and I’m speaking from personal experience here â€" as the leader of a business, it is fundamental you maintain a consistent and engaging social media presence, and here’s why. Position yourself and your company as experts First and foremost, we all want our organisations to be seen as ‘the go-to experts’ in our respective fields. Speaking at events, writing reports and deploying advertising campaigns are all, of course, great ways of building our brands and driving engagement. One way that you can boost and elevate this activity though, is through sharing this content via your personal social media accounts. Why? Well, according to this report, 82 percent of people believe that executive level engagement on social media demonstrates industry expertise and leadership. So, why not give it a go? Spend a few minutes per day sharing a piece of your company’s content with your LinkedIn network. Not sure what content to share? Your marketing department should be able to give you a steer on this. You could even take this one step further. If you have a spare couple of hours over a weekend, during the evening or whilst travelling, and enjoy writing, you could even try publishing a blog via LinkedIn. At Hays, our c-Suite executives and directors, myself included, frequently share their expertise by writing blogs  which give  useful advice to employers and job seekers alike. We have found that this activity has been well worth our time in terms of the reach, engagement and awareness this has brought to our business. The critical part is to identify your area of credible expertise â€" what is it that you understand well â€" and focus your digital identity in that field of interest. Earn the trust of others As our CEO Alistair Cox states in a recent blog “In today’s always-connected, always-on, social media age, never before have leaders been under so much intense scrutiny. On a daily basis, their actions, whether good or bad, can be picked apart on a world stage â€" the internet.” In fact, trust in leaders has fallen to an all-time low, at least according to the latest Edelman Trust Barometer. But effective use of social media can actually help you build trust with your audience. According to this report, over 80 percent of customers are more likely to trust a company whose CEO and leadership team are active on these channels. The stats speak for themselves. It is well-recognised nowadays that storytelling is the key to engaging an audience, and that trusted interactions are more powerful than advertising. I know that for me, at least, there’s something about having a CEO who is personally present on social media, which gives an organisation that little bit more transparency and trustworthiness. Engage with your customers using the right mediums Recent statistics show that the vast majority will be more likely to buy from an organisation whose brand values are communicated through company’s leadership figures via social media, and this doesn’t surprise me. Think about it, by using mediums like blogs, podcasts and so forth, you will talk directly to your audience via the platforms that they are using on a day in, day out. More so, by using your personal channels, you are effectively speaking in your own unique tone of voice,  communicating the more human side of you, and your business. Attract the best talent It’s not just your customers who care about your online presence. Four out of five employees believe that CEOs who engage on social media are better equipped to lead companies in the modern world. Therefore, you can use your social media platforms to position yourselves as an employer who has its finger very much on-the-pulse, thereby appealing to this talent pool. Not only this, you can also use these platforms to build a perception that your company is an approachable employer who engages with their staff. Whether it’s sharing images of staff socials or writing an article talking about why your company is such a great company to work for, use your resources to provide an insight into the best aspects of day to day life at your organisation. For example, we like to show our Instagram followers what it’s like to work for Hays, so we encourage our staff to post images of staff socials, award ceremonies and fun office activities, using the hashtag #WeAreHays. Set a good example According to this report, content shared by employees on social media drives eight times more engagement than content shared via brand channels. Therefore, it is important that you set an example for your employees, and provide a role model for future leaders. What better way to do that than to become more socially active yourself? This is definitely an approach that we’ve seen work well for our business. Take me for example, I frequently share Hays company updates, and these tend to generate between 5,000 and 7,000 views. My colleagues and external network will also share by updates, creating somewhat of a ripple effect. Not only that, but our CEO Alistair Cox is a LinkedIn Influencer, and has been since 2012. He frequently posts thought leadership blogs surrounding the world of work and was named one the UK’s top ten influencers in 2015. It’s no coincidence then, that our workforce is incredibly socially engaged, reflected in the fact that last year, we won the award of “Most Socially Engaged Global Recruitment Company”. Add wider value One of the most enriching consequences of digital engagement is the opportunity to influence the environment around you for the better. Companies don’t operate is isolation, we are a key part of the economy and society itself. An online platform can allow you to support ideas, values and initiatives that are aligned with your company’s activity. In my case, I feel that I have an opportunity (and indeed a responsibility) to promote initiatives that will lead to growth in employment or improve equality in the workplace, for example. Quite simply but very importantly: when business leaders share our knowledge we are helping others. And sharing knowledge digitally means that there are no borders or limits to the help we can give. There is a saying in Spanish that everyone needs to contribute their grain of sand. I have received feedback and engagement about my blogs from many different countries, some of them in the developing world, and every time someone tells me they found my opinion or suggestion useful, I feel that I have contributed my grain of sand. Hopefully, by now I have convinced you why, as a leader, it’s important for you to have a strong social media presence. Yes, it’s a commitment, there’s no denying that, but when you consider the benefits this activity can bring to your company’s reputation, talent pool and engagement levels, as well as developing your own skill set and contributing your “grain of sand” to help others, you can see that it really is worth it. Want to further hone your leadership skills? Our leadership tips and advice will help you become the leader you want to be If You Fake It, You Won’t Make It How to Stop Your Best People Leaving Young leaders here’s how to conquer your self-doubts Seven ways to keep your team motivated when times get tough How to overcome the disconnect between management and employees Four things you should be doing to restore proactivity in your team

How to Create a Copywriting Portfolio of Spec Ads

The most effective method to Create a Copywriting Portfolio of Spec Ads The most effective method to Create a Copywriting Portfolio of Spec Ads Setting up a publicizing arrangement of spec advertisements ones youve made to flaunt your abilities, not for a genuine customer may cause you to feel like a novice. Be that as it may, innovative executives at publicizing organizations have recruited a lot of growing marketing specialists dependent on spec work alone. On the off chance that youre recently out of school or need to make a lifelong change to publicizing marketing specialist, here are a few recommendations for making a noteworthy spec promotion portfolio. Assorted Mediums On the off chance that you need to break into promoting, youll need to show you can work in a few distinct mediums. Perhaps youre generally alright with print promotions. All things considered, you ought to incorporate duplicate for TV and radio plugs, sites, and messages in your spec portfolio. Something else, youll begin at a quick detriment against different novices who have an expanded portfolio. Managing Visuals Marketing specialists arent answerable for the visual parts of notices, however that shouldnt prevent you from showing in your duplicate just portfolio what pictures you picture going with your words. Doing that will show youre a scholar who can acknowledge how your work converges with that of the structure experts in an organization. Correspondingly, you shouldnt take a stab at consolidating pictures into your portfolio whether youve paid for their utilization. You should let your duplicate justify itself. What's more, on the off chance that you utilized copyrighted pictures you didnt pay for-and that would be clear if the photograph locales name is obvious it would be a morals warning in an innovative executives eyes. Inventive chiefs would much rather observe an arrangement of exceptional bits of duplicate on plain white paper than spruced up advertisements with somebody elses taken pictures. Going Small or Big When youre simply beginning, it bodes well to start your profession at a littler office that may be bound to take a risk on somebody with just a spec portfolio. Little shops are an extraordinary preparing ground where you can work intimately with and gain from the insignificant staff. Be that as it may, dont markdown the greater organizations. They, as well, may give you a chance in the event that you establish an incredible starting connection with them. Wow Factor Because your portfolio comprises of spec advertisements doesnt mean it shouldnt be astonishing. Make your book something other than great. It should intrigue the innovative chief with strong, sharp, marketable duplicate that exhibits your ability. On the off chance that your book is unremarkable, the CD is going to think not terrible, but not great either is all the better you can do and theyll search somewhere else for somebody to wow them. Consider it thusly, as well: Stand a publicist with some experience against an ongoing school graduate with no related knowledge. In the event that the publicist with some experience has a dreary portfolio and the school graduate has an extraordinary portfolio, that school graduate has made everything fair and may even have the favorable position in employing. Ingenuity and Patience Its hard when you need an advertisement vocation not to worry over everything about. Theres nothing amiss with needing everything to be totally great; just dont let that craving for flawlessness confuse you. Be determined and understanding, accomplish your best work, and you will discover your way into a vocation.

Be the Very First to Read What an Old Pro Thinks About Writing Resume for Attorneys

<h1>Be the Very First to Read What an Old Pro Thinks About Writing Resume for Attorneys </h1> <p>There are two essential organizing types to pick from when composing a resume rundown proclamation, and which is better is comparative with the specific segments of your legitimate profession which you couldn't want anything more than to feature. There are a few distinct ways to deal with make a resume. It is conceivable to pick the help of resume layouts out there for various occupation positions. Composing resume with the guide of use layouts promptly on the internet is practically the best procedure of creating resumes that guarantee that you're using the most reasonable organization and right data that is fitting for the activity which you're applying for. </p> <h2> The Do's and Don'ts of Writing Resume for Attorneys </h2> <p>When you're requesting work which at that point depends on the gifts of the individual, you might want a resume plan yo u may infuse more character into to make it pop'. Each work type needs unique kind of resumes. On the off chance that your resume doesn't have a specialist offer, it won't set you apart from your opposition. Circumstance certain resumes are particularly intended to suit individuals in a specific circumstance like section level resumes. </p> <h2> Writing Resume for Attorneys Fundamentals Explained </h2> <p>To start with, you wish to detail key aptitudes for the field of law you intend to rehearse. Your resume will end up in a remarkable ATS eventually, even at whatever point you have arranged the right way through close to home associations inside the business endeavor. Your resume must consolidate a couple of fundamental things like your expert experience data, achievements, instructive data and capacities. Your resume will wind up in an ATS in the long run, regardless of whether you may have arranged the most reasonable way through close to home associations inside the business undertaking. </p> <h2>Details of Writing Resume for Attorneys </h2> <p>Writing a how-to book won't just assist you with gaining more pay, it will likewise prompt you to obtain regard and validity because of the information you present regarding the matter you've expounded on. You should utilize an expert resume essayist. Composing a how-to book can be straightforward in the event that you don't surge and separation the entire into an assortment of parts. It tends to be a fast and simple route for another essayist to turn into a distributed writer with a base measure of exertion required. </p> <p>A genuine case of the manner in which you can get an expert resume at a cheap cost is found at Resumes That Work. Composing resume with the assistance of use layouts effectively on the net is one of the most proficient way to deal with creating resumes that guarantee you're using the correct arrangement and legitimate data that is prop er for the activity which you're applying for. On the off chance that you complete an application for work that you saw promoted on the web or in your locale papers, there are a great possibility that you won't become presenting your resume actually. On the off chance that you complete an application for a vocation that you saw publicized on the net or in your locale paper, which incredible possibility that you won't end up being presenting your resume actually. </p> <h2> Writing Resume for Attorneys - Is it a Scam?</h2> <p>Attorneys, beside doing their basic role of the law, they're likewise ready to work as a legitimate instructor for their clients. They go about as supporter for their customers by giving lawful guidance that is to the greatest advantage of any individual or element that recruits said lawyer for their lawful administrations. They should be verbally rational, have incredible composed relational abilities, and furthermore a functioning and gr eat audience. Numerous lawyers have some expertise in a unique area of law all together that they can furnish customers with additional inside and out information and understanding of the law. </p>

How Many Copies of My Resume Should I Bring to a Job Interview

How Many Copies of My Resume Should I Bring to a Job Interview It goes without saying that if youre going to a job interview, you should bring a few copies of your resume. This raises the question though, how many? You dont want to seem wasteful and bring too many. You also dont want to have too few if a hiring manager needs a copy. Figuring out the right number of copies isnt quite as important as doing research on the company. However, not having enough copies to hand out in a job interview can lose you some points. Today well outline how you can gauge what the magic number of copies will be. Be Prepared, Even if Theyre Not In an ideal world, every hiring manager would go prepared to the interview and have a copy of your resume in front of them. Making this assumption is dangerous, and you shouldnt rely on the hiring manager bringing a copy. If they dont, and then ask you, you should be prepared to accommodate. Well discuss a few potential situations, and what would be most appropriate for each one. Well start with the easiest scenario. Lets say, youve only been working with one hiring manager/interviewer, and they have informed you that you will be meeting one on one. In this case, you know that you will only be meeting with one person. This makes it easy to prepare. If youve read our blog about what you absolutely need to bring to an interview, you know that having a portfolio is crucial. What is great about a portfolio, is one side acts as a notepad, and the other as a folder. The pocket side is a great place to keep those resume copies. If you are meeting with a   singular hiring manager, you should bring at least 4 5 copies. This may seem like overkill, keeping them in a portfolio makes it easy to bring them along. Preparing for Multiple Round Interviews On the other hand, if you believe you will be going through multiple rounds, you should bring more copies! If you will be interviewing with multiple managers, interviewers, and supervisors in one day, you will be notified ahead of time. No company would spring a multi-round interview on a candidate. This heads up gives you the opportunity to print out multiple copies. Having around 10 15 should be enough. Also, if you are actively searching, it shouldnt hurt to have spare resumes on hand in case you ever run into an opportunity. Much like a business card, having a spare resume on hand is helpful if you happen to network, or run into someone with an opportunity. Oftentimes, having a physical resume to hand over makes a much stronger impression than sending a digital copy after you initially meet. So having a few extra may not be a bad idea. Its never a perfect science, but we hope this breakdown helps you determine how many copies to bring to your next job interview!

Our TopResume Career Expert Answers Your Job-Search Questions

Our TopResume Career Expert Answers Your Job-Search Questions Our TopResume Career Expert Answers Your Job-Search Questions Our TopResume Career Expert Answers Your Burning Job-Search Questions Simply tune in to Amanda Augustine, our TopResume profession expert. When it goes to your vocation and the pursuit of employment, our TopResume profession master, Amanda Augustine, has the guidance you need. From proficient systems administration to making the ideal LinkedIn profile, Augustine gives the pursuit of employment and profession tips you should be effective. For instance: Q: How would you make a resume that selection representatives are truly going to think about? AA: The situation is to redo. You have to tailor your resume for the job that you're following. Since your resume is more than likely going to experience a candidate following framework (ATS) before it arrives at an employing chief or enrollment specialist (otherwise known as natural eyes), you have to make it to get past this procedure. You can do this by securing position depictions that portray the job you're seeking after and utilizing that data by sticking it into a word cloud generator. Distinguish what delicate abilities, specialized aptitudes, center prerequisites, and sorts of experience spring up the most. What are the catchphrases you're taking note? When you made sense of this and have chosen what is applicable to your experience, utilize these watchwords to refresh your resume. Something else: Make sure you're utilizing projectiles as a plan component to catch the selection representatives' consideration. Ordinarily, you should slug your quantifiable triumphs and other quantifiable accomplishments under your work understanding. What have you made or added to that was important to your past organization? In the event that your job isn't really quantifiable, consider what wouldn't complete on the off chance that you didn't go to work. Feature what makes you significant. Presently, this is only one bit of the assortment of counsel our profession master brings to the table. Watch the video underneath to see Augustine answer your inquiries on enlightening meetings, how to battle age separation in the pursuit of employment, continue composing tips, and the sky is the limit from there. On the off chance that you figure you may require some expert assistance, our expert resume authors are set up to help take your resume from great to work winning. Suggested Reading: Resume Help: Are You a Doer or Achiever? Meet Our TopResume Writers How a Professionally Written Resume Makes You 32% More Hirable Related Articles:

Suffering From Job Search Blues We Can Help! - Affordable Professional Resume Writing Services

Suffering From Job Search Blues We Can Help! The groundhog saw his shadow and more winter is yet to come. Sometimes our long and uneventful job search is similar to our long and bleak winter days. Each seems to linger on and on without the brighter tomorrow we had imagined. Although you may find yourself suffering from job search blues, we’re here to assure you that hope may be closer than you realize. The typical individual in search of a new job may spend weeks upon weeks waiting for the right door of opportunity to open or for that email you’ve been expecting to pop up in your inbox. This waiting game can be grueling, but it can be easier to endure if you know that you’ve taken proper care of all the necessary details. A hiring manager will spend approximately 7 seconds perusing your resume before he decides whether or not to trash it. That said, it is obviously important to put your best possible effort into creating a stellar resume and other corresponding documents. Your cover letter, references dossier and LinkedIn profile are just a few examples of ways that you can capture the attention of future employers and set yourself ahead of the pack. Platinum Resumes is comprised of a team of professional job experts who understand these tricks of the trade when it comes to landing the job of your dreams. We offer our customers a 100% satisfaction guarantee on our work, which reveals how strongly we believe in our ability to enhance our clients’ job search efforts. We will take your resume and polish it up to the point that you will receive more than a 40% increase in activity and interview potential! Give us a call today at 816.986.0909, and we will help get you on the right track to success.

Is it Age Discrimination, or Are You an Angry Old Fart

Is it Age Discrimination, or Are You an Angry Old Fart Is it Age Discrimination, or Are You an Angry Old Fart? Is it Age Discrimination, or Are You an Angry Old Fart Age segregation is an undeniable wonder that can mean longer times of joblessness for more established specialists, alongside the dissatisfaction and despondency that so frequently follow. An association that routinely abstains from employing individuals more established than 40, 50, 60or any subjective cutoff pointis presumably overstepping the law (however good karma demonstrating it). All things considered, it's a colossal mix-up to expect that, since you've arrived at a specific birthday, age separation is the unrivaled explanation you're not getting employed. Truth be told, it's a copout; a simple method to let yourself free and move all the fault to another person. Without a doubt, there are some rotten ones. Be that as it may, most entrepreneurs realize that it costs unquestionably more to ceaselessly supplant representatives than to hold great ones. It's to their greatest advantage to enlist competitors with great aptitudes and staying powerand measurably, more established specialists win that race. Things being what they are, might it be able to be that your equitable anger has transformed you into an Angry Old Fart (or AOF)? On the off chance that you've at any point seen a satire routine including ventriloquist Jeff Dunham's quintessential AOF character, the foul-mouthedWalter (envisioned here), you recognize what I mean. An AOF is anybody (not really old) who's become so negative and irritated at the world that they stroll around with a major chip on their shoulder.They can regularly be heard articulating things like, That's not the manner in which we used to do it! Check the rundown beneath to check whether you have any of these side effects. 10 Signs You May be an Angry Old Fart You're glad to be one of the perfectionists who hasn't gotten cleared up in all that new techno-digital gobbledegook. You're determined to landing another position simply like your old employment, despite the fact that you were the CEO of VCRs 'R' Us. You're despite everything utilizing a similar eulogy style continue that worked so well for you in '89. You like to tell your questioners that you were out working before they were even conceived. You list one of a kind abilities and experience on your resume, for example, capability on the Commodore Home PC and Apple IIe. You're despite everything resolved to get to the highest point of the notorious company pecking order, despite the fact that they re-composed, re-organized, and right-sized the stepping stool into more ofa even board back in the mid-90s. You haven't taken a course or updated your abilities since you escaped school. (You're now a specialist, so for what reason would it be a good idea for you to?) You dress like you've generally dressed, style your hair the manner in which you've generally styled your hair, and accept that ties are the tallness of design. Youre a snob who likes to dazzle individuals with stories like that time you were an extra in a group scene on Happy Days and met The Fonz. Ayyyy! You've sent a similar resume and introductory letter to 400 managers, not one has called you for a meeting, and you've finished up it's age segregation as opposed to incapable profession reports. In the event that a portion of those sound recognizable and you're experiencing difficulty associating with businesses, investigate yourself. In the event that there's a chip on your shoulder, thump it off! Continue constructing your emotionally supportive network, find new roads of learning, arrange organize system, and let go of the old guidelines and impediments that were keeping you furious and confined. Would you be able to consider different side effects of Angry Old Fart disorder? Leave a remark underneath.